Maxim Institute We completely rebuilt the Maxim website from scratch, breathing new life into years worth of content from New Zealand’s very own research and public policy think tank.

Maxim is in the business of long-term research and analysis of the policies and ideas that form our nation’s social, political, and cultural practices. With this in mind, we worked off a neutral yet authoritative aesthetic, consistent with the existing brand identity.

Perfect for it’s purpose

These days, our attention spans are getting shorter. Articles and content – condensed. However there is a time and a place for long form content, and that’s when you’re addressing big issues such as poverty, education and society. With this in mind, we created a framework for each article to be a pleasure to read. Simple, elegant and easy to read on both desktop and mobile.


Art Direction
Visual Design
Website Design
Website Development


Post production